Throughout the past few years, Evites have become extremely popular as a means of event planning using existing online social networks. Due to such high popularity, a lot of people have come to think of them as overwhelming or annoying. Nonetheless, a small social enterprise start-up called Pledgeling has found away to convert a pesky source of notifications into a way to raise over $1 million for charities.
Pledgeling is a mobile-centric donation processing company with fifteen employees. CEO James Citron says the company hopes to double the staff within 18 months. Evite, the collaboration partner, provides digital party invitations. Lots of them. CEO Victor Cho says the company has sent over 2 billion event invitations. The company now sends about 20,000 invitations every hour and has over 100 million annual users. By implementing a functionality that allows you to invite your friends to donate to a cause rather than invite them to a physical event, this partnership has found a way to use a functionality that we're all used to in order to support philanthropic activity .
I think this is a great example of the entrepreneurial spirit addressing a demand that was always there. The easier it is to do something, the more likely more people will do it - particularly with donating. Also, positive peer pressure is also put to work here to encourage donations because you're more likely to support a cause that your friends support as well. Philanthropy generally isn't one of the fields that comes to mind when thinking of areas that are ripe for tech disruption, but this example shows that start-ups have great potential when it comes to bolstering charities and non-profits.
Renato Negrin Travels
As a world traveler, Renato has developed a truly globalized perspective. Him and his wife Siu care deeply about issue that affect people around the world and want to focus on contributing to organizations that can drive positive change.